Carolina Duran B2B SaaS Marketing Leader

Follow how I think Talk it through

Building the Marketing Function for B2B SaaS

For solo and lean teams

This isn't a sequence. It's a system.

All layers are live at once. What changes is where you put weight. Prioritization is the discipline that decides which layer earns focus this quarter, which gets maintained, and which waits. That call is the job, whether you're running the system solo or directing a team through it.

1

FoundationsUnderstand the ground

2

FocusSharpen the target

3

EngineBuild the infrastructure

4

ActivationMove buyers forward

5

ScaleMeasure and compound

First 90 days?

Shipping

🚀

Always live →

5

Scale

4

Activation

3

Engine

2

Focus

1

Foundations

Reality check

Every layer is revisited constantly, as the market teaches you more.

Your progress

1

2

3

4

5

Laying the foundation.

End goal

Repeatable demand, sales that compound, revenue you can predict.